Updated Ghostery (markdown)

Ghostery.md

@@ -4,12 +4,12 @@ Ghostery helps you browse smarter by giving you control over ads and tracking te
 
 ## FAQ
 ### Privacy
-* 1.1 Does Ghostery collect and sell my data?
-* 1.2 I've heard that Ghostery couldn't be trusted.
+* [1.1 Does Ghostery collect and sell my data?](https://github.com/yokoffing/Better-Fox/wiki/Ghostery#does-ghostery-collect-and-sell-my-data)
+* [1.2 I've heard that Ghostery couldn't be trusted.](https://github.com/yokoffing/Better-Fox/wiki/Ghostery#but-ive-heard-that-ghostery-couldnt-be-trusted)
 
 ### Extension Comparisons
-* 2.1 Why would I use Ghostery over uBlock Origin?
-* 2.2 Limitations of conventional content blockers
+* [2.1 Why would I use Ghostery over uBlock Origin?](https://github.com/yokoffing/Better-Fox/wiki/Ghostery#why-would-i-use-ghostery-over-ublock-origin)
+* [2.2 Limitations of conventional content blockers](https://github.com/yokoffing/Better-Fox/wiki/Ghostery#limitations-of-conventional-content-blockers)
 * [2.3 But Ghostery does not have much customization](https://github.com/yokoffing/Better-Fox/wiki/Ghostery#ghostery-does-not-have-much-customization-or-fine-grained-controls-dynamic-filtering-medium-mode-element-picker-etc)
 * [2.4 Do I still need Privacy Badger?](https://github.com/yokoffing/Better-Fox/wiki/Ghostery#do-i-still-need-privacy-badger)
 
@@ -20,9 +20,10 @@ Ghostery helps you browse smarter by giving you control over ads and tracking te
 * 3.4 I'm not really comfortable with the supposedly anonymous data being collected from user
 
 ### Rewards Program
-* 4.1 Ghostery Rewards (privacy)
-* 4.2 I'd rather just pay you for your software, and then we can have mutual trust.
-* 4.3 So if one opts out of the "Rewards" system, no data is collected or stored, neither locally or anywhere else? Or is this data still collected in case user would have a change of mind and turn "Rewards" back on?
+* 4.1 What is Ghostery Rewards?
+* 4.2 How does Ghostery Rewards respect my privacy?
+* [4.3 I'd rather just pay you for your software, and then we can have mutual trust.](https://github.com/yokoffing/Better-Fox/wiki/Ghostery#id-rather-just-pay-you-for-your-software-and-then-we-can-have-mutual-trust)
+* 4.4 So if one opts out of the "Rewards" system, no data is collected or stored, neither locally or anywhere else? Or is this data still collected in case user would have a change of mind and turn "Rewards" back on?
 
 ### Partners and Owners
 * 5.1 Who is Cliqz?
@@ -94,8 +95,16 @@ Also, as explained in my original answer, all messages are anonymized and no rec
 
 Last but not least, yes the data you mention is useful for building features that are yet to come. For example, we needed data before we could launch the tracking protection feature few years back. There is a chicken and egg problem. Some seem to be very focused on the data part, without attempting to evaluate if that data compromises the privacy of the users in any way. Sorry, but it is not always the case that data implies lack of privacy, we wrote about it [here](https://0x65.dev/blog/2019-12-02/is-data-collection-evil.html).  [^6]
 
-### Ghostery Rewards
+### What is Ghostery Rewards?
+Ghostery Rewards is an optional, private-by-design feature that delivers you high-value offers as you browse and make purchases online. Rewards can be viewed, managed, and turned on or off at any time within the Ghostery extension or Ghostery Tab. It is powered by our sister company, [MyOffrz](https://cliqz.com/en/cliqz-angebote).
 
+### How does it work?
+All Rewards come pre-loaded within your local Ghostery extension, where they remain passive until unlocked. A Reward is unlocked when you complete a set of action triggers that indicate your active interest in making a purchase for which a related offer exists. These triggers funnel potential Rewards based on a set of logic criteria until a match is found and displayed.
+
+### How is my data kept private in this process?
+Ghostery Rewards operates locally, meaning it is completely contained within your browser and does not transmit personal information back to Ghostery, Cliqz, or any other third party companies.  Because your data never leaves your device, it remains in your possession and under your control – we do not collect, process, or store it centrally on a server. We cannot profile you or share your data with anyone else.  In this way, Rewards is fully private-by-design, making it a powerful new way to gain real value by completely anonymous means.
+
+### How is this program different from advertisements?
 Firstly, I understand that trust is something that takes time to build, but we try hard to be transparent, by having [all code being open-source](https://github.com/ghostery/ghostery-extension/) and visible to anyone with the time and skills to dig in (and I know not everyone can do it but this is something communities can do collectively; and they already do it, for example on Reddit); and also communicating openly about what we do and how.
 
 Secondly, there is an on-boarding process for this feature. Here I installed Ghostery and on the first visit to a page which could potentially trigger a Reward the following pop-up asks if the user would like to see Rewards in the future or not [(screenshot)](https://imgur.com/a/Tr9Xixv). If the answer is "No", then the feature is disabled. We have also [written about it](https://www.ghostery.com/blog/ghostery-news/ghostery-rewards-beta-rollout/) on our blog. It's also part of the "Custom Setup" flow which is accessible from the Ghostery Hub (opens automatically on install).